THE HOUSINGASSURED TRUST MARK · SOFT SAGE FULL SEAL
Selected full seal · Soft Sage · Design previewOur selected Soft Sage full seal puts safe homes, everyday support and clear responsibility at the centre.
The house places people’s homes at the centre. The shield and check represent evidence being assessed. Six dots stand for the six areas of accountability. “People first” keeps the purpose clear.
A seal should lead to answers. It should connect to a provider’s public assessment, where people can read the score, reasons, scope and review dates.
This artwork is a design preview for the proposed scheme. No real provider is certified and these files must not be presented as live approval. Final award and authorised-use arrangements must be agreed before launch. Paying for membership alone does not award the seal or buy a score.
Soft sage, deep green lettering and an ivory centre give the mark a clear, welcoming finish. Download this same full seal in a scalable format or as a high-resolution image.
SVG stays sharp when scaled. The PNG is 1600 × 1600 pixels with a transparent background outside the circle.
The mark should always sit alongside a clear status and a way to read the assessment. This fictional example shows how that could work.
Example seal status: Active · Example assessment score: 92/100
A score must come from the published assessment method, with reasons people can read. Resident review ratings remain separate.
Show which organisation or service was assessed, when it was checked and when the next review is due.
People need to see restrictions, suspension or withdrawal clearly. A saved badge image cannot confirm a provider’s current status.
Providers can respond to findings, improve and appeal. A reported concern alone does not prove failure.
Keep the full seal in its original proportions. Leave clear space around it and keep its wording readable. Link the seal to the relevant public assessment. Avoid adding stars, award tiers or endorsement wording that the assessment does not support.
Our governance and independencePublic resource centreHousingAssured is a trading name of HOUSING ASSURED LIMITED, registered in England and Wales. Company number 17526556.
Platform registered office: Ashton Old Baths, Stamford Street West, Ashton Under Lyne, United Kingdom, OL6 7FW.
info@housingassured.co.ukContact and complaintsTermsPrivacyReview policy
